This is a fundamental concept that we all need to embrace. As author Michael Pollen says “depending on how we spend them, our food dollars can either go to support a food industry devoted to quantity and convenience and “value” or they can nourish a food chain organised around values—values like quality and health. Yes, shopping this way takes more money and effort, but as soon you begin to treat that expenditure not just as shopping but also as a kind of vote—a vote for health in the largest sense—food no longer seems like the smartest place to economize.” For this reason we are passionate about supporting our local farmers, with The Wanderer shopping trolley making your market shopping a breeze. Furthermore, this notion of course extends further to make sure you support small, sustainable business as this is the only way to can ensure survival.
